Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 180 other categories.

2 HOTWords is leading in People & Society, News & Media, Music & Audio, Religion & Spirituality and 33 other categories.

Geography

1 MediaMath is leading in most countries, including United States, France, United Kingdom, Japan and 124 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 20 other countries.