Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 142 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Business Services, Home & Garden, Credit, Loans & Mortgages and 20 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 65 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Israel, Bulgaria and 8 other countries.