1
HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to HOTWords in all segments.
1
HOTWords has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Science & Education and 18 other categories.
2
Microsoft adCenter Conversion hasn't got a lead over HOTWords in any websites category.
1
HOTWords is leading in most countries, including Brazil, Spain, Mexico, Portugal and 29 other countries.
2
Microsoft adCenter Conversion is leading in United States, Canada, South Korea and Vietnam.