Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 105 other categories.

2 Six Apart Advertising is leading in Nursery & Playroom, Mental Health, Fashion & Modeling and Boxing.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Timor-Leste and 67 other countries.

2 Six Apart Advertising is leading in Canada, Thailand, Vietnam, Rwanda and 2 other countries.