Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 137 other categories.

2 SpecificClick is leading in Home & Garden, Insurance, Jewelry, Sports and 14 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 60 other countries.

2 SpecificClick is leading in United States, Norway, Indonesia, India and 19 other countries.