Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 129 other categories.

2 SpecificClick is leading in Car Buying, Performing Arts, Home & Garden, Insurance and 16 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 58 other countries.

2 SpecificClick is leading in United States, France, United Kingdom, Indonesia and 20 other countries.