Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 209 other categories.

2 HOTWords is leading in People & Society, News & Media, Religion & Spirituality, Games and 17 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 157 other countries.

2 HOTWords is leading in Brazil, Mexico, Portugal, Cuba and 3 other countries.