Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 153 other categories.

2 YuMe is leading in Weight Loss, Boating, Weddings, Dictionaries & Encyclopedias and 2 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 61 other countries.

2 YuMe is leading in Sweden, India, Viet Nam, United Arab Emirates and 9 other countries.