Market Share by Top Websites

1 Instagram is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twitter is clearly lagging behind, losing to Instagram in all segments.

Websites Categories

1 Instagram has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Travel and 10 other categories.

2 Twitter is leading in People & Society, News & Media, Internet & Telecom, Computer & Electronics and 7 other categories.


1 Instagram is leading in most countries, including United States, Russia, United Kingdom, Brazil and 141 other countries.

2 Twitter is leading in Japan, Indonesia, Vietnam, Thailand and 74 other countries.