Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kontera ContentLink is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Kontera ContentLink has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Software and 116 other categories.

2 Yandex Direct is leading in Business & Industry, Marketing & Advertising, News & Media, Shopping and 98 other categories.


1 Kontera ContentLink is leading in most countries, including United States, India, United Kingdom, Canada and 88 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 42 other countries.