Market Share by Top Websites

1 Nielsen NetRatings is leading in The Entire Web.

2 SalesForce Audience Studio / DMP (Krux) is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SalesForce Audience Studio / DMP (Krux) has better usage coverage in more websites categories. Including Science & Education, Food & Drink, Vehicles, Computers Electronics & Technology and 10 other categories.

2 Nielsen NetRatings is leading in Games, Arts & Entertainment, News & Media, Sports and 6 other categories.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, Australia, United Kingdom, Canada and 118 other countries.

2 SalesForce Audience Studio / DMP (Krux) is leading in United States, Spain, Finland, Japan and 25 other countries.