1
Nielsen NetRatings is leading in The Entire Web.
2
SalesForce Audience Studio / DMP (Krux) is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
1
SalesForce Audience Studio / DMP (Krux) has better usage coverage in more websites categories. Including Science & Education, Food & Drink, Vehicles, Computers Electronics & Technology and 10 other categories.
2
Nielsen NetRatings is leading in Games, Arts & Entertainment, News & Media, Sports and 6 other categories.
1
Nielsen NetRatings is leading in most countries, including Italy, Australia, United Kingdom, Canada and 118 other countries.
2
SalesForce Audience Studio / DMP (Krux) is leading in United States, Spain, Finland, Japan and 25 other countries.