Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Lijit is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 234 other categories.

2 Lijit is leading in Book Retailers.


1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 183 other countries.

2 Lijit hasn't got a lead over PubMatic in any country.