Market Share by Top Websites

1 LinkedIn Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmarterClick is clearly lagging behind, losing to LinkedIn Retargeting in all segments.

Websites Categories

1 LinkedIn Retargeting has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 20 other categories.

2 SmarterClick hasn't got a lead over LinkedIn Retargeting in any websites category.


1 LinkedIn Retargeting is leading in most countries, including United States, United Kingdom, India, Canada and 158 other countries.

2 SmarterClick is leading in South Korea.