Market Share by Top Websites

1 Yahoo Retargeting is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 LinkedIn Retargeting is leading in Top 1M Sites.

Websites Categories

1 Yahoo Retargeting has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Games, Lifestyle and 10 other categories.

2 LinkedIn Retargeting is leading in Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 6 other categories.

Geography

1 LinkedIn Retargeting is leading in most countries, including United States, United Kingdom, India, Canada and 151 other countries.

2 Yahoo Retargeting is leading in Japan, South Korea, Taiwan, Hong Kong and 2 other countries.