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MailChimp Goals is leading in The Entire Web.
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Litmus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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MailChimp Goals has better usage coverage in more websites categories. Including Science & Education, Health, Lifestyle, Food & Drink and 12 other categories.
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Litmus is leading in Computers Electronics & Technology, Business & Consumer Services, Arts & Entertainment, Games and 2 other categories.
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Litmus is leading in most countries, including United States, India, United Kingdom, Germany and 63 other countries.
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MailChimp Goals is leading in Spain, Australia, Netherlands, Russia and 22 other countries.