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MailChimp Goals is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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WhatCounts is leading in Top 10K Sites.
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MailChimp Goals has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Health, Lifestyle and 19 other categories.
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WhatCounts is leading in News & Media.
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MailChimp Goals is leading in most countries, including United States, United Kingdom, Spain, Australia and 85 other countries.
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WhatCounts is leading in Croatia and Iceland.