Market Share by Top Websites

1 Emma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MailChimp Goals is clearly lagging behind, losing to Emma in all segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Science & Education, Community & Society, Health, Business & Consumer Services and 11 other categories.

2 MailChimp Goals is leading in Computers Electronics & Technology, Lifestyle, Home & Garden, Hobbies & Leisure and 4 other categories.


1 MailChimp Goals is leading in most countries, including United Kingdom, Spain, Australia, France and 60 other countries.

2 Emma is leading in United States, Canada, India, Philippines and 27 other countries.