Market Share by Top Websites

1 MovableInk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Emma is still behind MovableInk in all market share segments.

Websites Categories

1 MovableInk has better usage coverage in more websites categories. Including Games, Lifestyle, Sports, Travel & Tourism and 14 other categories.

2 Emma is leading in Science & Education, Community & Society, Health, Business & Consumer Services and 2 other categories.


1 MovableInk is leading in most countries, including United States, United Kingdom, Canada, India and 111 other countries.

2 Emma is leading in Ecuador, Iran, Venezuela, Bermuda and 8 other countries.