1
Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, Matomy is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.
1
Yahoo Ad Exchange has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Arts & Entertainment, Community & Society and 17 other categories.
2
Matomy is leading in Pets & Animals, Gambling and Heavy Industry & Engineering.
1
Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, United Kingdom and 62 other countries.
2
Matomy is leading in Canada, Italy, Philippines, Malaysia and 21 other countries.