Market Share by Top Websites

1 Matomy is leading in The Entire Web.

2 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Matomy has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 210 other categories.

2 Yahoo Ad Exchange is leading in Internet & Telecom, Web Hosting, Finance, Credit, Loans & Mortgages and 15 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 70 other countries.

2 Matomy is leading in Spain, Mexico, Philippines, Argentina and 57 other countries.