Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 225 other categories.

2 Matomy is leading in Technology News, Computer Security, Tobacco, Vegetarian & Vegan and one other category.


1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 129 other countries.

2 Matomy is leading in Poland, Ecuador, Bolivia, Uruguay and 8 other countries.