Market Share by Top Websites

1 Matomy is leading in The Entire Web.

2 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Matomy has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 202 other categories.

2 Yahoo Ad Exchange is leading in Internet & Telecom, Web Hosting, Finance, Credit, Loans & Mortgages and 14 other categories.

Geography

1 Matomy is leading in most countries, including Mexico, Spain, Philippines, Colombia and 64 other countries.

2 Yahoo Ad Exchange is leading in United States, Japan, Russia, India and 61 other countries.