Market Share by Top Websites

1 Matomy is leading in The Entire Web.

2 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Matomy has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 208 other categories.

2 Yahoo Ad Exchange is leading in Internet & Telecom, Web Hosting, Finance, Credit, Loans & Mortgages and 11 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, United States, Canada, Mexico and 97 other countries.

2 Matomy is leading in Belgium, Switzerland, Thailand, Denmark and 56 other countries.