Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Matomy is still behind Yahoo Ad Exchange in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 224 other categories.

2 Matomy is leading in Technology News, Computer Security, Vegetarian & Vegan, Tobacco and one other category.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 131 other countries.

2 Matomy is leading in Dominican Republic, Bolivia, Nepal, Andorra and 5 other countries.