Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 224 other categories.

2 Matomy is leading in Technology News, Computer Security, Vegetarian & Vegan and Agriculture.


1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Indonesia and 127 other countries.

2 Matomy is leading in Georgia, Nepal, Qatar, Guadeloupe and 3 other countries.