MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 39 other categories.
Nextag ROI Optimizer is leading in Marketing & Advertising, Web Hosting, Internet & Telecom, Nursery & Playroom and 6 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Spain and 10 other countries.
Nextag ROI Optimizer is leading in Germany, France, Saudi Arabia, Austria and 4 other countries.