Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 39 other categories.

2 Nextag ROI Optimizer is leading in Marketing & Advertising, Web Hosting, Internet & Telecom, Nursery & Playroom and 6 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Spain and 10 other countries.

2 Nextag ROI Optimizer is leading in Germany, France, Saudi Arabia, Austria and 4 other countries.