MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 42 other categories.
Nextag ROI Optimizer is leading in Marketing & Advertising, Internet & Telecom, Consumer Electronics, Transportation & Logistics and 7 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Spain and 9 other countries.
Nextag ROI Optimizer is leading in Germany, France, Saint Lucia, Bangladesh and one other country.