MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 38 other categories.
Nextag ROI Optimizer is leading in Marketing & Advertising, Internet & Telecom, Transportation & Logistics, Consumer Electronics and 7 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Viet Nam and 9 other countries.
Nextag ROI Optimizer is leading in France, Germany, Japan, Austria and 2 other countries.