MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.
Nextag ROI Optimizer is leading in Marketing & Advertising, Internet & Telecom, Home & Garden, Nursery & Playroom and 6 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, India, Turkey and 10 other countries.
Nextag ROI Optimizer is leading in France, Germany, Austria, Netherlands and one other country.