Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 41 other categories.

2 Nextag ROI Optimizer is leading in Marketing & Advertising, Internet & Telecom, Consumer Electronics, Catering and 7 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, India, United Kingdom and 7 other countries.

2 Nextag ROI Optimizer is leading in Germany, France, Japan, Austria and 3 other countries.