MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 34 other categories.
Nextag ROI Optimizer is leading in Marketing & Advertising, Religion & Spirituality, Internet & Telecom, Consumer Electronics and 8 other categories.
MerchantAdvantage is leading in most countries, including United States, Great Britain, Canada, Spain and 8 other countries.
Nextag ROI Optimizer is leading in France, Germany, Sweden, Romania and 2 other countries.