Market Share by Top Websites

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.

2 Nextag ROI Optimizer is leading in Marketing & Advertising, Internet & Telecom, Home & Garden, Nursery & Playroom and 6 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, India, Turkey and 10 other countries.

2 Nextag ROI Optimizer is leading in France, Germany, Austria, Netherlands and one other country.