Market Share by Top Websites

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 35 other categories.

2 Nextag ROI Optimizer is leading in Marketing & Advertising, Internet & Telecom, Religion & Spirituality, Transportation & Logistics and 7 other categories.


1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Colombia, Canada and 10 other countries.

2 Nextag ROI Optimizer is leading in France, Germany, Greece, Japan and one other country.