Market Share by Top Websites

1 Optify is leading in The Entire Web.

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 97 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Furniture, Sports and 11 other categories.

Geography

1 Optify is leading in most countries, including United States, United Kingdom, Canada, India and 51 other countries.

2 MerchantAdvantage is leading in South Africa and Puerto Rico.