Market Share by Top Websites

1 Optify is leading in The Entire Web.

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 106 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Products & Shopping, Sports and 8 other categories.

Geography

1 Optify is leading in most countries, including United States, United Kingdom, Australia, Canada and 58 other countries.

2 MerchantAdvantage is leading in Bulgaria, Greece and Norway.