Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 41 other categories.

2 PredictiveIntent is leading in Career & Education, Jobs & Employment, Marketing & Advertising, Law & Government and one other category.

Geography

1 PredictiveIntent is leading in most countries, including Italy, Mexico, Netherlands, Portugal and 15 other countries.

2 MerchantAdvantage is leading in United States, Canada, United Kingdom, Australia and 8 other countries.