MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 41 other categories.
PredictiveIntent is leading in Jobs & Employment, Career & Education and Marketing & Advertising.
PredictiveIntent is leading in most countries, including Italy, Netherlands, Portugal, Brazil and 11 other countries.
MerchantAdvantage is leading in United States, United Kingdom, Russia, Canada and 6 other countries.