MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 38 other categories.
PredictiveIntent is leading in Jobs & Employment, Career & Education and Marketing & Advertising.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Argentina and 7 other countries.
PredictiveIntent is leading in France, Italy, Portugal, Spain and 6 other countries.