MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 41 other categories.
PredictiveIntent is leading in Career & Education, Jobs & Employment, Marketing & Advertising, Law & Government and one other category.
PredictiveIntent is leading in most countries, including Italy, Mexico, Netherlands, Portugal and 15 other countries.
MerchantAdvantage is leading in United States, Canada, United Kingdom, Australia and 8 other countries.