MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 39 other categories.
PredictiveIntent is leading in Career & Education, Jobs & Employment and Marketing & Advertising.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Russia and 8 other countries.
PredictiveIntent is leading in Italy, France, Mexico, Portugal and 4 other countries.