Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 42 other categories.

2 PredictiveIntent is leading in Career & Education, Jobs & Employment, Marketing & Advertising, Government and one other category.

Geography

1 PredictiveIntent is leading in most countries, including Italy, Australia, Netherlands, Portugal and 14 other countries.

2 MerchantAdvantage is leading in United States, Canada, United Kingdom, Philippines and 3 other countries.