Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 42 other categories.

2 PredictiveIntent is leading in Jobs & Employment, Career & Education, Marketing & Advertising, Government and one other category.

Geography

1 PredictiveIntent is leading in most countries, including Italy, Brazil, Russia, Portugal and 17 other countries.

2 MerchantAdvantage is leading in United States, Canada, India, United Kingdom and 7 other countries.