MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.
PredictiveIntent is leading in Jobs & Employment, Career & Education, Marketing & Advertising and Energy.
PredictiveIntent is leading in most countries, including United Kingdom, Italy, Brazil, Spain and 13 other countries.
MerchantAdvantage is leading in United States, Canada, Bulgaria, China and 7 other countries.