MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 38 other categories.
PredictiveIntent is leading in Career & Education, Jobs & Employment, Marketing & Advertising and Energy.
PredictiveIntent is leading in most countries, including United Kingdom, Spain, Italy, Brazil and 14 other countries.
MerchantAdvantage is leading in United States, Canada, India, Viet Nam and 4 other countries.