MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 40 other categories.
PredictiveIntent is leading in Jobs & Employment, Career & Education, Marketing & Advertising and Energy.
PredictiveIntent is leading in most countries, including United Kingdom, Italy, Brazil, France and 9 other countries.
MerchantAdvantage is leading in United States, India, Germany, Mexico and 6 other countries.