MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Sports and 33 other categories.
Proclivity is leading in Health, Sports, Football, Medicine and 17 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Spain, India and 10 other countries.
Proclivity is leading in Germany, Italy, Ukraine, Uruguay and 6 other countries.