Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Products & Shopping and 29 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 20 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, India and 8 other countries.

2 Proclivity is leading in Poland, Germany, Egypt, Brazil and 4 other countries.