Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites and Top 100K Sites.

2 MerchantAdvantage is leading in Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Furniture and 30 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 15 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Russia, United Arab Emirates and 8 other countries.

2 Proclivity is leading in China, Ukraine, Slovakia, Poland and 4 other countries.