Market Share by Top Websites

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Sports and 29 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 16 other categories.

Geography

1 Proclivity is leading in most countries, including India, Ukraine, Singapore, Russia and 8 other countries.

2 Proclivity is leading in India, Ukraine, Singapore, Russia and 8 other countries.