1
Proclivity is leading in Top 1M Sites.
2
In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Proclivity in all segments.
1
Proclivity has better usage coverage in more websites categories. Including Health, Computers Electronics & Technology, Lifestyle, Community & Society and 8 other categories.
2
MerchantAdvantage is leading in Business & Consumer Services and Heavy Industry & Engineering.
1
Proclivity is leading in most countries, including United States, Australia, Italy, Romania and 13 other countries.
2
MerchantAdvantage is leading in Pakistan.