Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Sports and 33 other categories.

2 Proclivity is leading in Health, Sports, Football, Medicine and 17 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, Spain, India and 10 other countries.

2 Proclivity is leading in Germany, Italy, Ukraine, Uruguay and 6 other countries.