MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Sports and 33 other categories.
Proclivity is leading in Health, Sports, Medicine, Football and 17 other categories.
Proclivity is leading in most countries, including United Kingdom, Russia, Italy, China and 8 other countries.
Proclivity is leading in United Kingdom, Russia, Italy, China and 8 other countries.