Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Products & Shopping and 25 other categories.

2 Proclivity is leading in Health, Sports, Football, Medicine and 21 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, Spain, United Kingdom and 9 other countries.

2 Proclivity is leading in Brazil, Ukraine, China, Germany and 8 other countries.