Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites.

2 MerchantAdvantage is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Sports and 34 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 16 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, France and 10 other countries.

2 Proclivity is leading in Germany, Costa Rica, Czech Republic, Netherlands and 6 other countries.