Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites.

2 MerchantAdvantage is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Sports and 31 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 18 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Spain, Mexico, India and 13 other countries.

2 Proclivity is leading in Brazil, France, Switzerland, Russia and 7 other countries.