Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites.

2 MerchantAdvantage is leading in Top 10K Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Furniture and 31 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 15 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Germany and 12 other countries.

2 Proclivity is leading in United Kingdom, Chile and Italy.