Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites.

2 MerchantAdvantage is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Products & Shopping and 32 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 16 other categories.


1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Russia, Canada and 6 other countries.

2 Proclivity is leading in Germany, China, Poland, Bangladesh and 3 other countries.