MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Sports and 29 other categories.
Proclivity is leading in Sports, Football, Health, Medicine and 17 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Indonesia, Australia and 9 other countries.
Proclivity is leading in United Kingdom, Mexico, Ukraine, Turkey and 7 other countries.