MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 27 other categories.
ROI trax is leading in Business & Industry, Internet & Telecom, Construction & Maintenance, People & Society and 19 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Argentina and 7 other countries.
ROI trax is leading in Chile, Serbia, New Zealand and Netherlands.