MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Products & Shopping and 33 other categories.
ROI trax is leading in Business & Industry, Career & Education, Internet & Telecom, Education and 22 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Iran and 13 other countries.
ROI trax is leading in Netherlands, Chile, Turkey, Nigeria and 5 other countries.