MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Furniture and 28 other categories.
ROI trax is leading in Business & Industry, Construction & Maintenance, People & Society, Internet & Telecom and 15 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Germany and 12 other countries.
ROI trax is leading in China, Turkey, Brazil, Sweden and 4 other countries.