MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Products & Shopping and 25 other categories.
ROI trax is leading in Business & Industry, Internet & Telecom, Career & Education, Conditions & Diseases and 22 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Italy and 8 other countries.
ROI trax is leading in France, Chile, Ghana, Australia and 5 other countries.