MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 26 other categories.
ROI trax is leading in Business & Industry, Internet & Telecom, Career & Education, Biology and 21 other categories.
MerchantAdvantage is leading in most countries, including United States, United Kingdom, India, France and 10 other countries.
ROI trax is leading in Sweden, Spain, Viet Nam, Singapore and 3 other countries.