MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 33 other categories.
ROI trax is leading in Business & Industry, Career & Education, Internet & Telecom, Education and 23 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, China and 12 other countries.
ROI trax is leading in Australia, Chile, Taiwan, Finland and 8 other countries.