Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Furniture and 28 other categories.

2 ROI trax is leading in Business & Industry, Construction & Maintenance, People & Society, Internet & Telecom and 15 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Germany and 12 other countries.

2 ROI trax is leading in China, Turkey, Brazil, Sweden and 4 other countries.