MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 29 other categories.
ROI trax is leading in Business & Industry, Career & Education, Internet & Telecom, Construction & Maintenance and 22 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Spain and 8 other countries.
ROI trax is leading in Netherlands, Algeria, New Zealand, Belgium and 3 other countries.