MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 32 other categories.
ROI trax is leading in Business & Industry, Career & Education, Internet & Telecom, Education and 23 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Australia and 9 other countries.
ROI trax is leading in Netherlands, Belgium, Nigeria, Norway and 3 other countries.