MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 31 other categories.
ROI trax is leading in Business & Industry, Career & Education, Internet & Telecom, Education and 22 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, India, Turkey and 12 other countries.
ROI trax is leading in Malaysia, Netherlands, New Zealand, Belgium and 6 other countries.