MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Furniture and 27 other categories.
ROI trax is leading in Business & Industry, Construction & Maintenance, Internet & Telecom, Career & Education and 16 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Russia and 10 other countries.
ROI trax is leading in Philippines, Chile, Mauritius, Bangladesh and 4 other countries.