MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SearchRev has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 36 other categories.
MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 31 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, France and 11 other countries.
SearchRev is leading in India, Korea Republic, Venezuela, Thailand and 10 other countries.