MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SearchRev has better usage coverage in more websites categories. Including People & Society, News & Media, Food & Drink, Arts & Entertainment and 32 other categories.
MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 26 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Colombia, Germany and 9 other countries.
SearchRev is leading in United Kingdom, Korea Republic, Russia, Thailand and 5 other countries.