MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SeeVolution has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 94 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 15 other categories.
SeeVolution is leading in most countries, including France, Spain, Japan, Netherlands and 47 other countries.
MerchantAdvantage is leading in United States, Malaysia, Hong Kong, Ghana and one other country.