MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Home & Garden, Business & Industry, Health, Sports and 28 other categories.
Shop2market is leading in Shopping, Clothing, Consumer Electronics, Arts & Entertainment and 27 other categories.
Shop2market is leading in most countries, including Netherlands, Belgium, United Kingdom, Germany and 18 other countries.
MerchantAdvantage is leading in United States, Canada, Australia, India and 7 other countries.