MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Home & Garden, Business & Industry, Health, Sports and 27 other categories.
Shop2market is leading in Shopping, Clothing, Consumer Electronics, Arts & Entertainment and 26 other categories.
Shop2market is leading in most countries, including Netherlands, Belgium, United Kingdom, Germany and 20 other countries.
MerchantAdvantage is leading in United States, Canada, India, Philippines and 7 other countries.