MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 33 other categories.
Spectate is leading in Career & Education, Universities & Colleges, Internet & Telecom, Arts & Entertainment and 18 other categories.
Spectate is leading in most countries, including United States, Belarus, Canada, China and 6 other countries.
MerchantAdvantage is leading in United Kingdom, Argentina, Sweden, Nigeria and 5 other countries.