Market Share by Top Websites

1 Spectate is leading in Top 100K Sites.

2 MerchantAdvantage is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 35 other categories.

2 Spectate is leading in Career & Education, Universities & Colleges, Internet & Telecom, Marketing & Advertising and 18 other categories.


1 MerchantAdvantage is leading in most countries, including United Kingdom, Russia, United Arab Emirates, Spain and 9 other countries.

2 Spectate is leading in United States, India, Philippines, Brazil and 4 other countries.