Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 34 other categories.

2 Spectate is leading in Career & Education, Universities & Colleges, Internet & Telecom, Arts & Entertainment and 20 other categories.


1 Spectate is leading in most countries, including United States, Philippines, Viet Nam, Algeria and 11 other countries.

2 MerchantAdvantage is leading in Canada, United Kingdom, Australia, India and 9 other countries.