MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 27 other categories.
Vertical Network is leading in Travel, Arts & Entertainment, People & Society, Tourism and 25 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, India and 9 other countries.
Vertical Network is leading in Germany, South Africa, Serbia, Pakistan and one other country.