MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 31 other categories.
Vertical Network is leading in Arts & Entertainment, Travel, People & Society, Tourism and 31 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, China and 13 other countries.
Vertical Network is leading in Germany, Russia, Ireland, Belgium and 2 other countries.