Market Share by Top Websites

2 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Furniture and 26 other categories.

2 Vertical Network is leading in Business & Industry, Travel, Arts & Entertainment, People & Society and 25 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Colombia, Viet Nam and 12 other countries.

2 Vertical Network is leading in Germany, Spain and Switzerland.