Market Share by Top Websites

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to Vertical Network in all segments.

Websites Categories

1 Vertical Network has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Finance, Home & Garden and 3 other categories.

2 MerchantAdvantage is leading in Computers Electronics & Technology, Sports, Business & Consumer Services, Health and 2 other categories.


1 Vertical Network is leading in most countries, including Germany, India, Japan, Lithuania and 2 other countries.

2 MerchantAdvantage is leading in United States, Canada, Pakistan, Poland and one other country.