MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Furniture and 26 other categories.
Vertical Network is leading in Business & Industry, Travel, Arts & Entertainment, People & Society and 25 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, Colombia, Viet Nam and 12 other countries.
Vertical Network is leading in Germany, Spain and Switzerland.