MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Sports and 26 other categories.
Vertical Network is leading in Travel, Arts & Entertainment, People & Society, Tourism and 25 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Argentina and 7 other countries.
Vertical Network is leading in Germany, Switzerland and India.