MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Health, Furniture and 27 other categories.
Vertical Network is leading in Business & Industry, Travel, Arts & Entertainment, People & Society and 24 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Russia and 10 other countries.
Vertical Network is leading in Germany and Switzerland.