MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 32 other categories.
Vertical Network is leading in Arts & Entertainment, Travel, People & Society, Tourism and 31 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Viet Nam and 12 other countries.
Vertical Network is leading in Germany, Switzerland, Russia and Reunion.