Market Share by Top Websites

1 WhosOn is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MerchantAdvantage is still behind WhosOn in all market share segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Travel and 130 other categories.

2 MerchantAdvantage is leading in Products & Shopping, Equestrian and Crafts.

Geography

1 WhosOn is leading in most countries, including United Kingdom, United States, India, Germany and 76 other countries.

2 MerchantAdvantage is leading in Japan, Lithuania, Iran and Egypt.