Market Share by Top Websites

1 WhosOn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to WhosOn in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Internet & Telecom and 120 other categories.

2 MerchantAdvantage is leading in Children, Equestrian, Medicine, Crafts and one other category.

Geography

1 WhosOn is leading in most countries, including United States, United Kingdom, India, Germany and 65 other countries.

2 MerchantAdvantage is leading in Nigeria.