Market Share by Top Websites

1 WhosOn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to WhosOn in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Travel and 127 other categories.

2 MerchantAdvantage is leading in Products & Shopping, Skin Care and Equestrian.

Geography

1 WhosOn is leading in most countries, including Great Britain, United States, Germany, Australia and 81 other countries.

2 MerchantAdvantage is leading in Qatar and Lithuania.