Market Share by Top Websites

1 WhosOn is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to WhosOn in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Internet & Telecom and 128 other categories.

2 MerchantAdvantage is leading in Products & Shopping, Beauty, Crafts and Equestrian.

Geography

1 WhosOn is leading in most countries, including United Kingdom, United States, Germany, Canada and 71 other countries.

2 MerchantAdvantage is leading in Ethiopia, Kazakhstan, Lao and Uganda.