MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.
MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 33 other categories.
xplosion is leading in Arts & Entertainment, Sports, Clothing, Music & Audio and 25 other categories.
MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Australia and 10 other countries.
xplosion is leading in Germany, Switzerland, Austria, Sweden and 7 other countries.