Market Share by Top Websites

1 xplosion is leading in Top 10K Sites.

2 MerchantAdvantage is leading in Top 1M Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 32 other categories.

2 xplosion is leading in Arts & Entertainment, Sports, Clothing, Music & Audio and 25 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Spain and 10 other countries.

2 xplosion is leading in Germany, Switzerland, Austria, Netherlands and 4 other countries.