Market Share by Top Websites

1 xplosion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to xplosion in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 31 other categories.

2 xplosion is leading in Arts & Entertainment, Sports, Clothing, Music & Audio and 28 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Viet Nam and 11 other countries.

2 xplosion is leading in Germany, Switzerland, Austria, Sweden and 6 other countries.