Market Share by Top Websites

1 xplosion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to xplosion in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 34 other categories.

2 xplosion is leading in Sports, Arts & Entertainment, Soccer, Music & Audio and 11 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Colombia and 13 other countries.

2 xplosion is leading in Germany, Austria, Belgium, Switzerland and 3 other countries.