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Varick Media Management is leading in Top 100K Sites and Top 1M Sites.
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In terms of market share, Optify is clearly lagging behind, losing to Varick Media Management in all segments.
1
Varick Media Management has better usage coverage in more websites categories. Including Sports, Computers Electronics & Technology, Food & Drink, Lifestyle and 12 other categories.
2
Optify is leading in E-commerce & Shopping, Home & Garden, Law & Government, Business & Consumer Services and 2 other categories.
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Varick Media Management is leading in most countries, including United States, Canada, China, India and 4 other countries.
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Optify is leading in Serbia, Bangladesh, Chile, Germany and 3 other countries.