Market Share by Top Websites

1 Optify is leading in The Entire Web.

2 Viacom Targeting is leading in Top 1M Sites.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Shopping and 109 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Games and 17 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, France and 36 other countries.

2 Optify is leading in United States, United Kingdom, India, Canada and 25 other countries.