Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Optify is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Shopping and 108 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 17 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Mexico, Italy, Germany and 37 other countries.

2 Optify is leading in United States, India, United Kingdom, Canada and 27 other countries.