1
Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Optify is clearly lagging behind, losing to Viacom Targeting in all segments.
1
Optify has better usage coverage in more websites categories. Including E-commerce & Shopping, Health, Heavy Industry & Engineering, Home & Garden and 4 other categories.
2
Viacom Targeting is leading in Arts & Entertainment, Games, Lifestyle, Science & Education and 4 other categories.
1
Viacom Targeting is leading in most countries, including United States, Italy, France, Brazil and 40 other countries.
2
Optify is leading in Serbia, Bangladesh and South Korea.