Market Share by Top Websites

1 Optify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Optify in all segments.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 103 other categories.

2 WordStream is leading in Relationships & Dating, Autos & Vehicles, Games, Classifieds and 9 other categories.

Geography

1 Optify is leading in most countries, including United States, United Kingdom, Canada, India and 50 other countries.

2 WordStream is leading in Switzerland, Mexico, Malaysia, Slovakia and 3 other countries.