Market Share by Top Websites

1 Optify is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Optify in all segments.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 112 other categories.

2 WordStream is leading in Relationships & Dating, Games, Classifieds, Video Games and 10 other categories.


1 Optify is leading in most countries, including United States, United Kingdom, Canada, India and 47 other countries.

2 WordStream is leading in Switzerland, Netherlands and Austria.