Market Share by Top Websites

1 Optify is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Optify in all segments.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 112 other categories.

2 WordStream is leading in Relationships & Dating, Games, Classifieds, Video Games and 9 other categories.

Geography

1 Optify is leading in most countries, including United States, United Kingdom, Australia, Canada and 55 other countries.

2 WordStream is leading in Netherlands, Belgium, Czech Republic, Switzerland and one other country.