Market Share by Top Websites

1 Zarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimove is clearly lagging behind, losing to Zarget in all segments.

Websites Categories

1 Zarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 100 other categories.

2 Optimove is leading in Gambling, Sports, Products & Shopping, Animation & Comics and one other category.


1 Zarget is leading in most countries, including United States, India, United Kingdom, Canada and 64 other countries.

2 Optimove is leading in Russia, Turkey, Italy, Israel and 8 other countries.