Market Share by Top Websites

1 Zarget is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Optimove is clearly lagging behind, losing to Zarget in all segments.

Websites Categories

1 Zarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Software and 64 other categories.

2 Optimove is leading in Gambling, Sports, Casinos and Lottery.

Geography

1 Zarget is leading in most countries, including United States, India, United Kingdom, Brazil and 42 other countries.

2 Optimove is leading in Russia, Turkey, Israel, Romania and 4 other countries.