Market Share by Top Websites

1 Zarget is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Optimove is clearly lagging behind, losing to Zarget in all segments.

Websites Categories

1 Zarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Software and 41 other categories.

2 Optimove is leading in Gambling, Sports and Casinos.


1 Zarget is leading in most countries, including United States, India, United Kingdom, Brazil and 28 other countries.

2 Optimove is leading in Sweden, Russia, Romania, Gibraltar and 2 other countries.