Market Share by Top Websites

1 Zarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimove is clearly lagging behind, losing to Zarget in all segments.

Websites Categories

1 Zarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 103 other categories.

2 Optimove is leading in Gambling, Sports, Games, Casinos and 5 other categories.


1 Zarget is leading in most countries, including United States, India, United Kingdom, Spain and 66 other countries.

2 Optimove is leading in Turkey, Greece, Israel, Belgium and 6 other countries.