Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Outbrain Publisher is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Adult and 19 other categories.

2 Outbrain Publisher is leading in Science & Education.

Geography

1 Taboola is leading in most countries, including United States, Taiwan, France, Russia and 145 other countries.

2 Outbrain Publisher is leading in Indonesia, Philippines, Vietnam, Trinidad and Tobago and 8 other countries.