Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 97 other categories.

2 Six Apart Advertising is leading in Government, Law & Government, Gay, Lesbian, & Bisexual, Reproductive Health and 5 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 47 other countries.

2 Six Apart Advertising is leading in Indonesia, Kenya, Mauritius and Viet Nam.