Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Platform161 is leading in Top 100K Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 94 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Autos & Vehicles and 35 other categories.


1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Mexico and 67 other countries.

2 Platform161 is leading in Netherlands, Sweden, Brazil, Turkey and 17 other countries.