Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 75 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Sports, Music & Audio and 46 other categories.


1 Platform161 is leading in most countries, including Netherlands, Turkey, Germany, United States and 27 other countries.

2 Sprinkle is leading in Sweden, Slovakia, Norway, Spain and 16 other countries.