Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Retargeting is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 RTB House has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 20 other categories.

2 Yahoo Retargeting hasn't got a lead over RTB House in any websites category.


1 RTB House is leading in most countries, including United States, Taiwan, Russia, Poland and 159 other countries.

2 Yahoo Retargeting is leading in Japan.