Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 95 other categories.

2 Sanoma is leading in News & Media, Shopping, Music & Audio, Sports and 35 other categories.


1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 37 other countries.

2 SpecificClick is leading in United States, France, Brazil, Canada and 24 other countries.