Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 105 other categories.

2 Sanoma is leading in News & Media, Sports, Newspapers, TV & Video and 22 other categories.


1 SpecificClick is leading in most countries, including United States, Indonesia, France, Russia and 32 other countries.

2 Sanoma is leading in Romania, Finland, Lithuania, Denmark and 28 other countries.