Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TapIt! is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 50 other categories.

2 TapIt! is leading in Career & Education, Games, Humor, Jobs & Employment and 22 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 15 other countries.

2 TapIt! is leading in United States, United Kingdom, Italy, India and 13 other countries.