Market Share by Top Websites

1 TradeAdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to TradeAdExchange in all segments.

Websites Categories

1 TradeAdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Marketing & Advertising and 121 other categories.

2 Sanoma is leading in News & Media, Newspapers, Science, Social Sciences and 11 other categories.


1 TradeAdExchange is leading in most countries, including Turkey, Germany, France, United States and 103 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 2 other countries.