Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Underdog Media is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Technology News, Internet & Telecom and 50 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, Shopping and 45 other categories.


1 Underdog Media is leading in most countries, including United States, Canada, Russia, Germany and 39 other countries.

2 Sanoma is leading in Romania, Finland, Lithuania, Denmark and 27 other countries.