Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 56 other categories.

2 Sanoma is leading in Business & Industry, Sports, Shopping, Music & Audio and 31 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Canada, Germany and 49 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 8 other countries.