Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 50 other categories.

2 Sanoma is leading in Business & Industry, Shopping, Sports, Newspapers and 29 other categories.


1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Canada and 43 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 7 other countries.