Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vdopia is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 40 other categories.

2 Vdopia is leading in Arts & Entertainment, People & Society, TV & Video, Internet & Telecom and 19 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 15 other countries.

2 Vdopia is leading in Thailand, India, Indonesia, Russia and 10 other countries.