Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Computer & Electronics and 56 other categories.
Sanoma is leading in News & Media, Business & Industry, Shopping, Sports and 39 other categories.
Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 33 other countries.
YuMe is leading in United States, Spain, France, Canada and 20 other countries.