Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 62 other categories.
Sanoma is leading in News & Media, Sports, Shopping, Newspapers and 28 other categories.
YuMe is leading in most countries, including United States, Spain, France, China and 25 other countries.
Sanoma is leading in Finland, Denmark, Norway, Peru and 19 other countries.