Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 66 other categories.

2 Sanoma is leading in News & Media, Sports, Shopping, Newspapers and 25 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Russia, India and 33 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 11 other countries.