Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 175 other categories.

2 Sanoma is leading in Fashion & Modeling, Classifieds, Associations, Maps and 4 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Mexico, Spain and 143 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 13 other countries.