Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 63 other categories.
Sanoma is leading in News & Media, Shopping, Newspapers, Science and 28 other categories.
YuMe is leading in most countries, including United States, Spain, Argentina, India and 30 other countries.
Sanoma is leading in Finland, Denmark, Norway, Peru and 13 other countries.