Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 52 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Music & Audio, Computer & Electronics and 47 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Finland, Lithuania, Denmark and 32 other countries.

2 YuMe is leading in United States, Spain, Canada, France and 19 other countries.