Market Share by Top Websites

1 Taboola Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Advertiser is clearly lagging behind, losing to Taboola Advertiser in all segments.

Websites Categories

1 Taboola Advertiser has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Community & Society, Computers Electronics & Technology and 16 other categories.

2 TradeDesk Advertiser is leading in Vehicles, Finance, Business & Consumer Services and Heavy Industry & Engineering.

Geography

1 Taboola Advertiser is leading in most countries, including France, Brazil, Taiwan, India and 139 other countries.

2 TradeDesk Advertiser is leading in United States, Australia, Canada, New Zealand and 11 other countries.