Market Share by Top Websites

1 Adestra is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pure360 is clearly lagging behind, losing to Adestra in all segments.

Websites Categories

1 Adestra has better usage coverage in more websites categories. Including Adult, Business & Industry, Arts & Entertainment, Shopping and 140 other categories.

2 Pure360 is leading in Email, Social Network, Motorsports, Textiles & Nonwovens and 11 other categories.


1 Adestra is leading in most countries, including United Kingdom, United States, Germany, India and 107 other countries.

2 Pure360 is leading in Ireland, Malta, Georgia and Guernsey.