Market Share by Top Websites

1 Adestra is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhatCounts is clearly lagging behind, losing to Adestra in all segments.

Websites Categories

1 Adestra has better usage coverage in more websites categories. Including Adult, Business & Industry, Arts & Entertainment, Shopping and 147 other categories.

2 WhatCounts is leading in Food & Grocery Retailers, Water Sports, Winter Sports, Performing Arts and 9 other categories.

Geography

1 Adestra is leading in most countries, including United Kingdom, United States, Germany, India and 103 other countries.

2 WhatCounts is leading in Sierra Leone.