Market Share by Top Websites

1 Adestra is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhatCounts is clearly lagging behind, losing to Adestra in all segments.

Websites Categories

1 Adestra has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Business & Industry, Internet & Telecom and 95 other categories.

2 WhatCounts is leading in News & Media, Magazines & E-Zines, Home & Garden, Government and 18 other categories.

Geography

1 Adestra is leading in most countries, including United States, United Kingdom, India, Indonesia and 81 other countries.

2 WhatCounts is leading in Canada, Estonia and Bermuda.