Market Share by Top Websites

1 WhatCounts is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adestra is clearly lagging behind, losing to WhatCounts in all segments.

Websites Categories

1 WhatCounts has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, People & Society and 65 other categories.

2 Adestra is leading in Computer & Electronics, Construction & Maintenance, Software, Photography and 10 other categories.


1 Adestra is leading in most countries, including United Kingdom, France, Poland, Chile and 3 other countries.

2 WhatCounts is leading in United States, Canada, Russia, Netherlands and one other country.