Market Share by Top Websites

1 Dotomi is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to Dotomi in all segments.

Websites Categories

1 Dotomi has better usage coverage in more websites categories. Including Shopping, Food & Drink, Business & Industry, Internet & Telecom and 88 other categories.

2 AdExtent is leading in Music & Audio, Travel, Accommodation & Hotels, Investing and one other category.


1 Dotomi is leading in most countries, including United States, Canada, United Kingdom, Russia and 39 other countries.

2 AdExtent is leading in Israel, Viet Nam, Hong Kong and Belgium.