Market Share by Top Websites

1 Dotomi is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to Dotomi in all segments.

Websites Categories

1 Dotomi has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Car Buying and 81 other categories.

2 AdExtent is leading in Music & Audio, Travel, Accommodation & Hotels, Tourism and 2 other categories.


1 Dotomi is leading in most countries, including United States, Canada, United Kingdom, France and 37 other countries.

2 AdExtent is leading in Israel, Hong Kong, Thailand, China and one other country.