Market Share by Top Websites

1 Dotomi is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to Dotomi in all segments.

Websites Categories

1 Dotomi has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Car Buying, Business & Industry and 79 other categories.

2 AdExtent is leading in Music & Audio, Travel, Accommodation & Hotels, Software and one other category.


1 Dotomi is leading in most countries, including United States, United Kingdom, Canada, Japan and 43 other countries.

2 AdExtent is leading in Israel, Turkey and Singapore.