Market Share by Top Websites

1 Dotomi is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to Dotomi in all segments.

Websites Categories

1 Dotomi has better usage coverage in more websites categories. Including Shopping, Food & Drink, Business & Industry, Autos & Vehicles and 86 other categories.

2 AdExtent is leading in Music & Audio, Travel, Accommodation & Hotels, Tourism and one other category.


1 Dotomi is leading in most countries, including United States, United Kingdom, Canada, France and 45 other countries.

2 AdExtent is leading in Israel, Hong Kong and Mozambique.