Market Share by Top Websites

1 Fetchback is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to Fetchback in all segments.

Websites Categories

1 Fetchback has better usage coverage in more websites categories. Including Shopping, Business & Industry, Career & Education, Health and 128 other categories.

2 AdExtent is leading in Music & Audio and Domain Names & Register.


1 Fetchback is leading in most countries, including United States, Canada, Great Britain, Brazil and 55 other countries.

2 AdExtent is leading in Israel, Portugal, Panama, Belgium and one other country.