Market Share by Top Websites

1 Fetchback is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to Fetchback in all segments.

Websites Categories

1 Fetchback has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Career & Education and 116 other categories.

2 AdExtent is leading in Music & Audio.

Geography

1 Fetchback is leading in most countries, including United States, United Kingdom, Canada, Australia and 33 other countries.

2 AdExtent is leading in Israel, Hong Kong, Viet Nam, Singapore and 5 other countries.