Market Share by Top Websites

1 myThings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to myThings in all segments.

Websites Categories

1 myThings has better usage coverage in more websites categories. Including Shopping, Sports, Golf, Clothing and 46 other categories.

2 AdExtent is leading in Music & Audio, Arts & Entertainment, Accommodation & Hotels, Food & Grocery Retailers and one other category.


1 myThings is leading in most countries, including Russia, United States, France, Germany and 28 other countries.

2 AdExtent is leading in India, Hong Kong, Viet Nam, Thailand and 7 other countries.